MKTG 6073 Technology Marketing
Frameworks for marketing in high-tech contexts. Technology adoption, product development, life cycles, networks/standards, organizations, alliances, acquisitions, market entry.Spring 2014
Section 060 LEC (55127)
- Days: M
- Time: 05:45 P.M. - 09:05 P.M.
- Room: CarlSMgmt 2-213
4 credits
A-F only; prereq [[MBA 6210 or equiv], MBA student] or dept consent