Associate Professor
Carlson Marketing and Logistics Mgmt
3-213 CarlSMgmt
612/625-2903
ctorelli@umn.edu

Associate Professor Carlos Torelli applies his knowledge of cross-cultural psychology to identify the key cultural factors that drive consumers' reactions in a globalized economy and to uncover the underlying socio-cognitive processes for these reactions. Torelli's research specialties include global branding, the social psychology of power, cross-cultural consumer behavior, self-regulation and persuasion. His work has been published in several books and in top journals in psychology and consumer behavior, including the Journal of Marketing, the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Consumer Psychology (where one of his articles is ranked in the "top 20 most cited" articles in the last 5 years), Social Cognition, and Social and Personality Psychology Compass. His research has been featured in multiple mass media outlets, such as NPR, WCCO-TV, KMSP-TV, Star Tribune, Psychology Today, Yahoo Finance, and Yahoo Lifestyle. Professor Torelli received his PhD in Business Administration from the University of Illinois at Urbana-Champaign. Before moving to the University of Minnesota, Twin Cities campus, where he teaches Brand Management and Marketing Management courses for undergraduate and executive education programs, he worked as Marketing Vice-President for Citibank in Venezuela and Turkey.

“Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts,” C. J. Torelli, A. Basu-Monga, and A. Kaikati, (2012). Journal of Consumer Research, 38(5), 948-963.

“Extending Culturally Symbolic Brands: A Blessing or a Curse?” C. J. Torelli and R. Alhuwalia, (2012) Journal of Consumer Research, 38(5), 933-947.

"Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?" C. J. Torelli, S. Carvalho, A. Ozsomer, H. T. Keh, and N. Maehle, (2012) Journal of Marketing.

“Exclusionary Reactions to Foreign Cultures: Effects of Simultaneous Exposure to Cultures in Globalized Space,” C. J. Torelli, C.-Y. Chiu, K.-P. Tam, A. K. C. Au, and H. T. Keh, (2011). Journal of Social Issues, 67 (4), 716-742.

“Culture and Concepts of Power,” C. J. Torelli and S. Shavitt, (2010). Journal of Personality and Social Psychology, 99(4), 703-723.

Spring 2013

CHMB 5806 Marketing Management Sec. 001

Fall 2013

MBA 6210 Marketing Management Sec. 001
MBA 6210 Marketing Management Sec. 002

Examples of my current research includes the following: (1) Investigation of the cultural patterning in the determinants of status and of the injunctive norms that people apply to power-holders; (2) examining ways that marketers can use to counter the negative effects of promoting a CSR message for a luxury brand; (3) investigating consumers’ preferences for premium over generic brands as a function of their position in the social hierarchy, their power distance beliefs, and the product type; (4) analyzing gender-based patterns in conceptualizations of power; and (5) exploring the sacred aspect of consumption practices in different cultures.