Prokriti Mukherji - scProkriti Mukherji, an Assistant Professor in the Marketing department, comes to the Carlson School after receiving her doctorate in marketing from the University of Southern California. She received her bachelor and master of science degrees in Physics from Delhi University, India. Her research specialties include marketing strategy, business-to-business marketing, pharmaceutical innovations, word-of-mouth, and high-technology marketing. Mukherji’s current projects include work on intellectual property protection and direct-to-consumer advertising for prescription drugs. At the Carlson School of Management, Mukherji teaches courses in marketing research.
This individual is not scheduled to teach in the last, current, or next term.
