Joseph P. Redden is an Assistant Professor of Marketing at the Carlson School of Management. He received his Ph. D. in Marketing from the Wharton Business School, University of Pennsylvania; MBA from the Fuqua School of Business, Duke University; and BBA Accounting, BS Computer Science from the University of Kentucky. Professor Redden joined the faculty of the Marketing Department in 2008.
He is currently focused on researching how to prevent satiation with repeated experiences, and how to help consumers extract more enjoyment without changing the product. His original work in this area, “Reducing Satiation: The Role of Categorization Level,” won the American Marketing Association’s 2007 John A. Howard Doctoral Dissertation Award and the 2008 Robert Ferber Award based on a publication in the Journal of Consumer Research. He was also chosen as a Young Scholar for 2013 by the Marketing Science Institute.
Prior to academia, he was a senior management consultant for clients that include BMW, Sara Lee, Westinghouse, and Bombardier. He also worked as the Director of Product Management at leading digital agency Avenue A, and was a founding member of aQuantive’s Atlas division, which Microsoft acquired for $6 billion in 2007.
“In Control of Variety: High Self-Control Reduces the Effect of Food Variety,” Kelly L. Haws and Joseph P. Redden, accepted at Appetite (Forthcoming).
“Physical Order Produces Healthy Choices, Generosity, Conventionality, Whereas Disorder Produces Creativity,” Kathleen D. Vohs, Joseph P. Redden, and Ryan Rahinel, accepted at Psychological Science (Forthcoming).
“Brands as Product Coordinators: Matched Brands
Make Joint Consumption Experiences More Enjoyable,” Rahinel, Ryan and Joseph P. Redden, Journal of Consumer Research (2013).
"Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control", Joseph P. Redden and Kelly L. Haws, Journal of Consumer Research (2013).
"The Subjective Sense of Feeling Satiated", Joseph P. Redden and Jeff Galak, Journal of Experimental Psychology: General (2013).
"Pictures in Lunch Tray Compartments and Vegetable Consumption among Children in Elementary School Cafeterias", Marla Reicks, Joseph P. Redden, Traci Mann, Elton Mykerezi, and Zata Vickers, Journal of American Medical Association (2012).
"Why We Buy: Evolution and Consumer Behavior", Griskevicius, Vladas, Joshua M. Ackerman, and Joseph Redden, in Applied Evolutionary Psychology, ed. S. C. Roberts, Oxford University Press (2012).
"Simplifying Difficult Calculations: How Consumers Choose Two-part Tariffs", Joseph P. Redden and Stephen J. Hoch, Journal of Product & Brand Management (2011).
"Unpacking Unpacking: Greater Detail Can Reduce Perceived Likelihood", Joseph P. Redden and Shane Frederick, Journal of Experimental Psychology: General (2011).
"Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation," Jeff Galak, Joseph P. Redden, and Justin Kruger, Journal of Consumer Research (2009).
"The Presence of Variety Reduces Perceived Quantity," Joseph P. Redden and Stephen J. Hoch, Journal of Consumer Research (2009).
"Reducing Satiation: The Role of Categorization Level," Joseph P. Redden, Journal of Consumer Research (2008).
"Hyperbolic Discounting," Joseph P. Redden, in Roy F. Baumeister and Kathleen D. Vohs (eds.), Encyclopedia of Social Psychology. Thousand Oaks, CA: Sage Publications (2007).
2013 Marketing Young Scholar, Marketing Science Institute, most promising scholars in marketing
2008 Robert Ferber Award, best interdisciplinary disseration article published in the latest volume of the Journal of Consumer Research
2007 John A. Howard / AMA Doctoral Dissertation Award, best dissertation in marketing
Cornell Center for Behavioral Economics in Child Nutrition Programs grant of $15,000 for "Serving Vegetables First as a Strategy for Increasing Vegetable Consumption in an Elementary School Cafeteria", 2012 (co-investigator with Zata Vickers as primary investigator).
USDA Agricultural and Food Research Initiative Grant of $1,413,101 to study "Using In-home Behavioral Economic Strategies and Enhanced Food Preparation Skills to Increase Vegetable Intake and Variety among Children" (co-investigator with Marla Reicks as primary investigator)
NASA Grant of $350,000 to study “Factors Contributing to Food Acceptability on Long-term Space Missions” (co-investigator with Traci Mann & Zata Vickers)
United States Department of Agriculture Grant of $27,442 for “Developing Research Capacity to Test Behavioral Economic Intervention in Child Nutrition Programs” (co- investigator with Marla Reicks as primary investigator)
Carlson School of Management Dean's Small Research Grant of $8,826 for "Variety Amnesia fMRI"
Carlson School of Management Dean's Small Research Grant of $2,150 for "Variety Perception and Food Intake"
Wharton Risk Management and Decision Processes Center Ackoff Award of $4,000