Institute for Research in Marketing

Marketing Excellence BeginsHere.

 

The Institute for Research in Marketing at the Carlson School of Management leverages the expertise of the Carlson School’s world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing.

 

Through outreach initiatives that include regular conferences and a web portal, the Institute provides a forum for dialogue among marketing scholars, industry practitioners, policymakers and students.


Small Talk andBig Money
Associate Professor Kathleen Vohs's new work proves that small talk, particularly in the form of asking engaging questions, is a powerful tool for charitable causes. Wearing down self-control by using it up on trivial questions can prime people to give in to temptation and make a big donation.
PRESS RELEASE
KATHLEEN VOHS
ACTS OF BENEVOLENCE PAPER

Insidethe Consumer Mind

The U of M's Akshay Rao is using brain scans to look inside the minds of consumers and explore why a phenomenon called "the decoy effect" seems to make decision making - and, ultimately, purchase choices - easier and more pleasurable for buyers.


PRESS RELEASE
AKSHAY RAO
DECOY EFFECT PAPER

Aggressto Impress

Assistant Professor Vladas Griskevicius specializes in evolutionary biology and consumer behavior. His new research, forthcoming in the Journal of Personality and Social Psychology, finds a link between displays of aggression, personal status, and sex. Griskevicius offers a key insight into this often baffling human behavior.


PRESS RELEASE
VLADAS GRISKEVICIUS
AGGRESS TO IMPRESS PAPER
AUDIO DISCUSSION

FacultyResearch

From 2008-present, 32 research papers authored by Carlson School Marketing Faculty were accepted for publication in leading marketing journals – a concentration of research excellence nearly unheard of in academia.


RECENT RESEARCH
FACULTY EXPERTISE
NEWSLETTER: MARKETING MATTERS