Earlier this year I discussed how Eric Kaler, our new University president, met with the Carlson School Marketing Department and challenged us to engage with our business community to deliver value through leveraging the outstanding research efforts of our world-class marketing faculty.
Linking our research with our Institute for Research in Marketing board members has been a key objective this past year for the Institute. Our board is our strength and provides a conduit between their corporate research needs and our faculty. It is a prestigious group of research and marketing executives from Fortune 500 corporations across many of the major industries, including Augeo Affinity Marketing, Best Buy, Cargill, Ecolab, G&K Services, General Mills, Polaris Industries, The Schwan Food Company, Target, United Healthcare, Wells Fargo, and 3M Corporation.
Our Vision and Mission for the Institute Board continues to be the following:
The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing.
Through its many initiatives, the Institute provides a forum for dialogue among marketing scholars, industry practitioners, policymakers, and students.
Fostering joint research projects that deliver value to our practitioner Institute partners and our faculty should be our long-term goal.
This mission has produced these results over the past few years:
Our marketing professors continue to be extremely productive in their research, which is reported on worldwide with the help of the Institute. This coverage enhances the brand image of each faculty member and at the same time, the name of the Carlson School of Management and the Marketing Department.
This faculty research is regularly updated on our Institute website and is even more accessible due to newly enhanced search capabilities on the publications page. Another new website feature is on the expertise page, which is categorized by topical areas, making it easier to search for faculty expertise. All this has been due to Institute Program Coordinator Ashley Dziuk's efforts to provide greater access and awareness of our faculty research.
In the past six months, our faculty research has received outstanding media exposure in the following:
Business Insider x4
CNBC Money Control (India)
Detroit City and Press
e! Science News
Harvard Business Review
Huffington Post (across the globe)
|La national Observateur
MSN (across the globe)
New York Magazine
New York Post
Radio Taiwan International
Science World Romania
The China Post
The Indian Express
The Journal (Ireland)
The New York Times
The Rush Limbaugh Show
The Straits Times (Singapore)
The Sydney Morning Herald
The Times of India
The Wall Street Journal
The Washington Post
Yahoo! (across the globe)
Our faculty has also been recognized in the past year with the following awards:
In closing, 2012 has been a highly productive year for our faculty and our board. We have continued to work on our mission to enhance our value to our Institute members, the businesses worldwide that access our research, and to our faculty through ongoing partnerships with our practitioner partners.
Thank you to all of our faculty and Institute members for their dedication, continued support, and engagement with our faculty. Continued best wishes and success to you in 2013!!