Faculty Journal Article Publications by Year

2013

• "Brands as Product Coordinators: Matched Brands Make Joint Consumption Experiences More Enjoyable," Ryan Rahinel and Joseph P. Redden, Journal of Consumer Research (June 2013).
• "Sweatshop Labor is Wrong Unless the Jeans are Cute: Cognition Can Both Help and Hurt Moral Motivated Reasoning," Neeru Paharia, Kathleen D. Vohs, and Rohit Deshpande,Organizational Behavior and Human Decision Processes (May 2013).
• "Putting All Your Eggs in One Basket: Life History Strategies, Bet Hedging, and Diversification," Andrew Edward White, Yexin Jessica Li, Vladas Griskevicius, Steven L. Neuberg, and Douglas T. Kenrick, Psychological Science (May 2013).
• "Diverging Effects of Clean Versus Dirty Money on Attitudes, Values, and Interpersonal Behavior," Qing Yang, Xiaochang Wu, Xinyue Zhou, Nicole L. Mead, Kathleen D. Vohs, and Roy F. Baumeister,Journal of Personality and Social Psychology (March 2013).
  
• "When the Economy Falters Do People Spend or Save? Responses to Resource Scarcity Depend on Childhood Environments," Vladas Griskevicius, Joshua M. Ackerman, Staphanie M. Cantu, Andrew W. Delton, Theresa E. Robertson, Jeffry A. Simpson, Melissa Emery Thomson, and Joshua M. Tybur, Psychological Science (February 2013).
  
• "Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control," Joseph P. Redden and Kelly L. Haws, Journal of Consumer Research (February 2013).
• "The Benefit of Uniform Price for Branded Variants," Tony Haitao Cui and Yuxin Chen, Marketing Science (January/February 2013).
• "Motivation, Personal Beliefs, and Limited Resources All Contribute to Self-Control," Kathleen D. Vohs, Roy F. Baumeister, and Brandon J. Schmeichel, Journal of Experimental Social Psychology (January 2013).
• "Mere Exposure to Money Increases Endorsement of Free Market Systems and Social Inequality," Eugene M. Caruso, Kathleen D. Vohs, Brittani Baxter, and Adam Waytz, Journal of Experimental Psychology: General (2013).

2012

• "Reducing Self-Control Depletion Effects Through Enhanced Sensitivity to Implementation: Evidence from fMRI and Behavioral Studies," William M. Hedgcock, Kathleen D. Vohs, and Akshay R. Rao, Journal of Consumer Psychology (October 2012).
• "Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being," Melanie Rudd, Kathleen D. Vohs, and Jennifer L. Aaker, Psychological Science (October 2012).
• "Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect," Sarah E. Hill, Christopher D. Rodeheffer, Vladas Griskevicius, Kristina Durante, and Andrew Edward White, Journal of Personality and Social Psychology (August 2012).
• "Ovulation Leads Women to See Sexy Cads as Good Dads," Kristina M. Durante, Vladas Griskevicius, Jeffry A. Simpson, Staphanie M. Cantu, and Norman P. Li, Journal of Personality and Social Psychology (August 2012).
• "Capitalizing on Brand Personalities in Advertising: The Influence of Implicit Self-Theories on Ad Appeal Effectiveness," Ji Kyung Park and Deborah Roedder John, Journal of Consumer Psychology, (July 2012)
• "When More is Less: Base Value Neglect and Consumer Preferences for Changes in Price and Quantity," Haipeng (Allan) Chen, Howard Marmorstein, Michael Tsiros, and Akshay R. Rao, Journal of Marketing (July 2012).
• "Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?" Carlos J. Torelli, Aysegul Ozsomer, Sergio W. Carvalho, Hean Tat Keh, and Natalia Maehle, Journal of Marketing (July 2012).
• "Consumer Decisions in Relationships," Jeffry A. Simpson, Vladas Griskevicius, and Alexander J. Rothman, Journal of Consumer Psychology (July 2012).
• "Sex Ratio and Women’s Career Choice: Does a Scarcity of Men Lead Women to Choose Briefcase Over Baby?" Kristina M. Durante, Vladas Griskevicius, Jeffry A. Simpson, Staphanie M. Cantu, and Norman P. Li, Journal of Personality and Social Psychology (July 2012).
• "Bringing Relationships into Consumer Decision-Making," Jeffry A. Simpson, Vladas Griskevicius, and Alexander J. Rothman, Journal of Consumer Psychology (July 2012).
• "Behavioral Models of Managerial Decision-Making," Avi Goldfarb, Teck-Hua Ho, Wilfred Amaldoss, Alexander Brown, Yan Chen, Tony Haitao Cui, Alberto Galasso, Tanjim Hossain, Ming Hsu, Noah Lim, Mo Xiao, and Botao Yang, Marketing Letters (June 2012).
• "The Subjective Sense of Feeling Satiated," Joseph P. Redden and Jeff Galak, Journal of Experimental Psychology: General (June 2012).
• "What People Desire, Feel Conflicted About, and Try to Resist in Everyday Life," Wilhelm Hofmann, Kathleen D. Vohs, and Roy F. Baumeister, Psychological Science (June 2012).
• "Marketing and Politics: Models, Behavior, and Policy Implications," Brett Gordon, Mitchell Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay R. Rao, Subrata Sen, David Soberman, and Oleg Urminsky, Marketing Letters (June 2012).
• "Everyday Temptations: An Experience Sampling Study of Desire, Conflict, and Self-Control," Wilhelm Hofmann, Roy F. Baumeister, Georg Forster, and Kathleen D. Vohs, Journal of Personality and Social Psychology (June 2012).
• "On Near Misses and Completed Tasks: The Nature of Relief," Kate Sweeney and Kathleen D. Vohs, Psychological Science (May 2012).
• "Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"," Jennifer L. Aaker, Emily N. Garbinsky, and Kathleen D. Vohs, Journal of Consumer Psychology (April 2012).
• "Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry," Maria Ana Vitorino, Journal of Marketing Research (April 2012).
• "Economic Decision Biases and Fundamental Motivations: How Mating and Self-Protection Alter Loss Aversion," Yexin Jessica Li, Douglas T. Kenrick, Vladas Griskevicius, and Steven L. Neuberg, Journal of Personality and Social Psychology (March 2012).
• "The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship," Vladas Griskevicius, Staphanie M. Cantu, and Mark van Vugt, Journal of Public Policy and Marketing (Spring 2012).
• "The Material and Immaterial in Conflict: Spirituality Reduces Conspicuous Consumption," Tyler F. Stillman, Frank D. Fincham, Kathleen D. Vohs, Nathaniel M. Lambert, and Christa A. Phillips, Journal of Economic Psychology (February 2012).
• "Extending Culturally Symbolic Brands: A Blessing or a Curse?" Carlos J. Torelli and Rohini Alhuwalia, Journal of Consumer Research (February 2012).
• Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts," Carlos J. Torelli, Sonia Basu-Monga, and Andrew M. Kaikati*, Journal of Consumer Research (February 2012).
• "The Financial Consequences of Too Many Men: Sex Ratio Effects on Saving, Borrowing, and Spending," Vladas Griskevicius, Joshua M. Tybur, Joshua M. Ackerman, Andrew W. Delton, Theresa E. Robertson, and Andrew E. White, Journal of Personality and Social Psychology (January 2012).

2011

• "Price Points and Price Rigidity," Daniel Levy, Dongwon Lee, Haipeng Chen, Robert J. Kauffman, and Mark E. Bergen, Review of Economics and Statistics (November 2011).
• "Reciprocity By Proxy: A Novel Influence Strategy for Stimulating Cooperation," Noah J. Goldstein, Vladas Griskevicius, and Robert B. Cialdini, Administrative Science Quarterly (September 2011).
• "The Impact of Power on Information Processing Depends on Cultural Orientation," Carlos J. Torelli and Sharon Shavitt, Journal of Experimental Social Psychology (September 2011).
• "Affective Antecedents of the Perceived Effectiveness of Antidrug Advertisements: An Analysis of Adolescents’ Momentary and Retrospective Evaluations," Marco C. Yzer, Kathleen D. Vohs, Monica Luciana, Bruce N. Cuthbert, and Angus W. MacDonald III, Prevention Science (September 2011).
• "Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions," Kyoungmi Lee, Hakkyun Kim, and Kathleen D. Vohs, Journal of Consumer Research (August 2011).
• "When Acquisition Spoils Retention: Selling Direct vs. Delegation Under CRM," Yan Dong, Yuliang Yao, and Tony Haitao Cui, Management Science (July 2011).
• "The Influence of Mortality and Socioeconomic Status on Risk and Delayed Rewards: A Life History Theory Approach," Vladas Griskevicius, Joshua M. Tybur, Andrew W. Delton, and Theresa E. Robertson, Journal of Personality and Social Psychology (June 2011).
• "Let's Get Serious: Communicating Commitment in Romantic Relationships," Joshua M. Ackerman, Vladas Griskevicius, and Norman P. Li, Journal of Personality and Social Psychology (June 2011).
• "Cultural Meanings of Brands and Consumption: A Window into the Cultural Psychology of Globalization," Carlos J. Torelli and Shirley Cheng, Social and Personality Psychology Compass (May 2011).
• "Unpacking Unpacking: Greater Detail Can Reduce Perceived Likelihood," Joseph P. Redden and Shane Frederick, Journal of Experimental Psychology: General (May 2011).
• "Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources," Ryan Hamilton, Kathleen D. Vohs, Anne-Laure Sellier, and Tom Meyvis, Organizational Behavior and Human Decision Processes (May 2011).
• "What's the Use of Happiness? It Can't Buy You Money," Kathleen D. Vohs and Roy F. Baumesiter, Journal of Consumer Psychology (April 2011).
• "Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior," Kristina M. Durante, Vladas Griskevicius, Norm P. Li, Sarah E. Hill, and Carin Perilloux, Journal of Consumer Research (April 2011).
• "Peacocks, Porsches, and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System," Jill M. Sundie, Douglas T. Kenrick, Vladas Griskevicius, Kathleen D. Vohs, and Joshua M. Tybur, Journal of Personality and Social Psychology (April 2011).
• "More or Less: A Model and Empirical Evidence on Preferences for Under and Over-Payment in Trade-in Transactions," Jungkeun Kim*, Raghunath S. Rao*, Kyeongheui Kim, and Akshay R. Rao, Journal of Marketing Research (February 2011).
• "The Environmental Contingency of Life History Strategies: Influences of Mortality and Socioeconomic Status on Reproductive Timing," Vladas Griskevicius, Andrew W. Delton, Theresa E. Robertson, and Joshua M. Tybur, Journal of Personality and Social Psychology (February 2011).
• "Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation," Nicole L. Mead, Roy F. Baumeister, Tyler F. Stillman, Catherine D. Rawn, and Kathleen D. Vohs, Journal of Consumer Research (February 2011).
• "More Than Meets the Eye: The Influence of Implicit Versus Explicit Self-Esteem on Marketing," Ji Kyung Park and Deborah Roedder John, Journal of Consumer Psychology (January 2011).
• "When Fit Fosters Favoring: The Role of Private Self-Focus," Marieke L. Fransen, Bob M. Fennis, Kathleen D. Vohs, and Ad T. H. Pruyn, Journal of Experimental Social Psychology (January 2011).
• "How Leaders Self-Regulate Their Task Performance: Evidence that Power Promotes Diligence, Depletion, and Disdain," C. Nathan DeWall, Roy F. Baumeister, Nicole L. Mead, and Kathleen D. Vohs, Journal of Personality and Social Psychology (January 2011).
• "Exclusionary Reactions to Foreign Cultures: Effects of Simultaneous Exposure to Cultures in Globalized Space," Carlos J. Torelli, Chi-yue Chiu, Kim-pong Tam, Al K. C. Au, and Hean Tat Keh, Journal of Social Issues (2011).
• "Simplifying Difficult Calculations: How Consumers Choose Two-part Tariffs," Joseph P. Redden and Stephen J. Hoch, Journal of Product & Brand Management (2011).
• "Toward a Social Psychology of Globalization," Chi-yue Chiu, Peter Gries, Carlos J. Torelli, and Shirley Y. Y. Cheng, Journal of Social Issues (2011).
• "Do Conscious Thoughts Cause Behavior?" Roy F. Baumeister, E.J. Masicampo, and Kathleen D. Vohs, Annual Review of Psychology, (2011).
• "Sex in Advertising ... only on Mars and not on Venus?" Darren W. Dahl, Jaideep Sengupta, and Kathleen D. Vohs, Marketing Intelligence Review-GFK (2011).

2010

• "Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?" Ji Kyung Park* and Deborah Roedder John, Journal of Consumer Research (December 2010).
• "Reference-Dependence in Multi-Location Newsvendor Models: A Structural Analysis," Teck-Hua Ho, Noah Lim, and Tony Haitao Cui, Management Science (November 2010).
• "Gender Differences in the Meaning Consumers Infer from Music and Other Aesthetic Stimuli," Joan Meyers-Levy and Rui (Juliet) Zhu*, Journal of Consumer Psychology (October 2010).
• "Use of Mass Media Campaigns to Change Health Behaviour," Melanie Wakefield, Barbara Loken, and Robert Hornik, The Lancet (October 2010).
• "Culture and Concepts of Power," Carlos J. Torelli and Sharon Shavitt, Journal of Personality and Social Psychology (October 2010).
• "When Truces Collapse: A Longitudinal Study of Price-Adjustments Routines," Mark J. Zbaracki and Mark E. Bergen,Organization Science (September/October 2010).
• "Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research," Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Gal Zauberman, Michael I. Norton, Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, and Barbara E. Kahn, Marketing Letters (September 2010).
• "Transaction Cost Analysis in Marketing: Looking Back, Moving Forward," George John and Torger Reve, Journal of Retailing(September 2010).
• "Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter," Jennifer L. Aaker, Kathleen D. Vohs, and Cassie Mogilner, Journal of Consumer Research (August 2010).
• "The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions," Vladas Griskevicius, Michelle N. Shiota, and Stephen M. Nowlis, Journal of Consumer Research (August 2010).
• "An Empirical Investigation of Private Label Supply by National Label Producers, " Xinlei (Jack) Chen, Om Narasimhan, George John, and Tirtha Dhar, Marketing Science (July/August 2010).
• "Intersubjective Consensus and the Maintenance of Normative Shared Reality," Ching Wan, Carlos J. Torelli, and Chi-yue Chiu, Social Cognition (June 2010).
• "When Is the Unfamiliar the Uncanny? Meaning Affirmation After Exposure to Absurdist Literature, Humor, and Art," Travis Proulx, Steven J. Heine, and Kathleen D. Vohs, Personality and Social Psychology Bulletin (June 2010).
• "Exposure to Movie Smoking, Antismoking Ads, and Smoking Intensity: An Experimental Study with a Factorial Design," Zeena Harakeh, Rutger Engels, Rick van Baaren, James D. Sargent, and Kathleen D. Vohs, Tobacco Control (June 2010).
• "Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance," Joan Meyers-Levy, Rui (Juliet) Zhu*, and Lan Jiang, Journal of Consumer Research (June 2010).
• "The Length of Product Line in Distribution Channels," Yunchuan Liu and Tony Haitao Cui, Marketing Science (May/June 2010).
• “Examining Demand Elasticities in Hanemann’s Framework: A Theoretical and Empirical Analysis,” Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan, Marketing Science (May/June 2010).
• "Renovating the Pyramid of Needs: Contemporary Extensions Built Upon Ancient Foundations," Douglas T. Kenrick, Vladas Griskevicius, Steve L. Neuberg, and Mark Schaller, Perspectives on Psychological Science (May 2010).
• "What Makes Brands Elastic? The Influence of Brand Concepts and Styles of Thinking on Brand Extension Evaluation," Deborah Roedder John, Journal of Marketing (May 2010).
• "The Visualization Trap," Neal J. Roese and Kathleen D. Vohs, Harvard Business Review (May 2010).
• "Interpersonal Influences on Adolescent Materialism: A New Look at the Role of Parents and Peers," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Psychology (April 2010).
• "The Mere Thought of Money Makes You Feel Less Pain," Kathleen D. Vohs, Harvard Business Review (March 2010).
• "Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation," Vladas Griskevicius, Joshua M. Tybur, and Bram Van den Bergh, Journal of Personality and Social Psychology (March 2010).
• "Holiday Price Rigidity and the Cost of Price Adjustment," Daniel Levy, Haipeng Chen, Georg Muller, Shantanu Dutta, and Mark E. Bergen, Economica (January 2010).
• ""Fish out of water": Understanding Decision-Making and Coping Strategies of English as Second Language Consumers Through a Situational Literacy Perspective," Madhua Viswanathan*, Carlos J. Torelli, Sukki Yoon, and Hila Riemer, Journal of Consumer Marketing (2010).

2009

• "Emotional Persuasion: When the Valence Versus the Resource Demands of Emotions Influence Consumers' Attitudes," Loraine Lau-Gesk and Joan Meyers-Levy, Journal of Consumer Research (December 2009).
  
• "Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation," Jeff Galak, Joseph P. Redden, and Justin Kruger, Journal of Consumer Research (December 2009).
• "The Presence of Variety Reduces Perceived Quantity," Joseph P. Redden and Stephen J. Hoch, Journal of Consumer Research (October 2009).
  
• "Forecasting and Backcasting: Predicting the Impact of Events on the Future," Jane E.J. Ebert**, Daniel T. Gilbert, and Timothy D. Wilson, Journal of Consumer Research (October 2009).
• "Learning from a Service Guarantee Quasi-Experiment," Xinlei (Jack) Chen, George John, Julie M. Hays, Arthur V. Hill, and Susan E. Guers, Journal of Marketing Research (October 2009).
• "Deep Rationality: The Evolutionary Economics of Decision-Making," Douglas T. Kenrick, Vladas Griskevicius, Jill M. Sundie, Norman P. Li, Yexin Jessica Li, and Steven L. Neuberg, Social Cognition (October 2009).
• "When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?" Mrinal Ghosh* and George John, Journal of Marketing Research (October 2009).
• "Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence," Raghunath S. Rao, Om Narasimhan, and George John, Marketing Science (September/October 2009).
• "Social Rejection, Control, Numbness, and Emotion: How Not to be Fooled by Gerber and Wheeler," Roy F. Baumeister, C. Nathan DeWall, and Kathleen D. Vohs, Perspectives on Psychological Science (September 2009).
• "Sex in Advertising: Gender Differences and the Role of Relationship Commitment," Darren W. Dahl, Jaideep Sengupta, and Kathleen D. Vohs, Journal of Consumer Research (August 2009).
• "Identity-Based Motivation: Constraints and Opportunities in Consumer Research," Sharon Shavitt, Carlos J. Torelli, and Jimmy Wong, Journal of Consumer Psychology (July 2009).
• "An Evolutionary Perspective on Humor: Sexual Selection or Interest Indication?" Norman P. Li, Vladas Griskevicius, Kristina M. Durante, Peter K. Jonason, Derek J. Pasisz, and Katherine Aumer, Personality and Social Psychology Bulletin (July 2009).
• "Understanding the Influence of Literacy on Consumer Memory: The Role of Pictorial Elements," Madhubalan Viswanathan, Carlos J. Torelli, Lan Xia, and Roland Gau, Journal of Consumer Psychology (July 2009).
• "Mircrobes, Mating, and Morality: Individual Differences in Three Functional Domains of Disgust," Joshua M. Tybur, Debra Lieberman, and Vladas Griskevicius, Journal of Personality and Social Psychology (July 2009).
• "Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice," William Hedgcock, Akshay R. Rao, and Haipeng (Allan) Chen, Journal of Marketing Research (June 2009).
  
• "Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion," Vladas Griskevicius, Noah J. Goldstein, Chad R. Mortenson, Jill M. Sundie, Robert B. Cialdini, and Douglas T. Kenrick, Journal of Marketing Research (June 2009).
• "The Symbolic Power of Money: Reminders of Money Alter Social Distress and Physical Pain," Xinyue Zhou, Kathleen D. Vohs, and Roy F. Baumeister, Psychological Science (June 2009).
• "Aggress to Impress: Hostility as an Evolved Context-Dependent Strategy," Vladas Griskevicius, Joshua M. Tybur, Steven W. Gangestad, Elaine F. Perea, Jenessa R. Shapiro, and Douglas T. Kenrick, Journal of Personality and Social Psychology (May 2009).
  
• "Self-Affirmation and Self-Control: Affirming Core Values Counteracts Ego Depletion," Brandon J. Schmeichel and Kathleen D. Vohs, Journal of Personality and Social Psychology (April 2009).
• "It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion," Hakkyun Kim, Akshay R. Rao, and Angela Lee, Journal of Consumer Research (April 2009).
  
• "Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests," Bob M. Fennis, Loes Janssen, and Kathleen D. Vohs, Journal of Consumer Research (April 2009).
• "Resistance to Deficient Organizational Authority: The Impact of Culture and Connectedness at the Workplace," Wilhelmina Wosinska, Robert B. Cialdini, Petia K. Petrova, Daniel W. Barrett, Malgorzata Gornik-Durose, Jonathan Butner, and Vladas Griskevicius, Journal of Applied Social Psychology (April 2009).
• "Field Dependency and Brand Cognitive Structure," Sharon Ng and Michael J. Houston, Journal of Marketing Research (April 2009).
• "When Brand Personality Matters: The Moderating Role of Attachment Styles," Vanitha Swaminathan, Karen M. Stilley, and Rohini Ahluwalia, Journal of Consumer Research (April 2009).
• "Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study," William Hedgcock and Akshay R. Rao, Journal of Marketing Research (February 2009).
  
• "Aristotle's Anxiety: Choosing Among Methods to Study Choice," William Hedgcock and Akshay R. Rao, Journal of Marketing Research (February 2009).
  
• "The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Rui (Juliet) Zhu and Joan Meyers-Levy, Journal of Marketing Research (February 2009).
• "Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets," Carlos J. Torelli and Andrew Kaikati*, Journal of Personality and Social Psychology (January 2009).
  

2008

• "Social Rejection can Reduce Pain and Increase Spending: Further Evidence that Money, Pain, and Belongingness are Interrelated," Roy F. Baumeister, C. Nathan DeWall, Nicole L. Mean, and Kathleen D. Vohs, Psychological Inquiry (December 2008).
• "Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinational versus Local Firms," Aradhna Krishna and Rohini Ahluwalia, Journal of Consumer Research (December 2008).
  
• "Satiated with Belongingness? Effects of Acceptance, Rejection, and Task Framing on Self-Regulatory Performance," C. Nathan DeWall, Roy F. Baumeister, and Kathleen D. Vohs, Journal of Personality and Social Psychology (December 2008).
• "On the Malleable Nature of Product Meaning in China," Giana M. Eckhardt and Michael J. Houston, Journal of Consumer Behavior (December 2008).
• "Applying (and Resisting) Peer Influence," Vladas Griskevicius, Robert B. Cialdini, and Noah J. Goldstein, Sloan Management Review (Winter 2008).
  
• "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Noah J. Goldstein, Robert B. Cialdini, and Vladas Griskevicius, Journal of Consumer Research (October 2008).
• "When Does Negative Brand Publicity Hurt? The Moderating Influence of Analytic Versus Holistic Thinking," Alokparna Basu Monga and Deborah Roedder John, Journal of Consumer Psychology (October 2008).
• "Free Will in Consumer Behavior: Self-Control, Ego Depletion, and Choice," Roy F. Baumeister, Erin A. Sparks, Tyler F. Stillman, and Kathleen D. Vohs, Journal of Consumer Psychology (October 2008).
• "The Path of Least Resistance: Regulatory Resource Depletion and the Effectiveness of Social Influence Techniques," Loes Janseen, Bob. M. Fennis, Ad Th.H. Pruyn, and Kathleen D. Vohs, Journal of Business Research (October 2008).
  
• "A Price Discrimination Model of Trade Promotions," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Marketing Science (September/October 2008).
• "Normative Social Influence is Underdetected," Jessica M. Nolan, P. Wesley Schultz, Robert B. Cialdini, Noah J. Goldstein, and Vladas Griskevicius, Personality and Social Psychology Bulletin (July 2008).
  
• "How Far Can a Brand Stretch? Understanding the Role of Self-Construal," Rohini Ahluwalia, Journal of Marketing Research (June 2008).
• "Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior," Kathleen D. Vohs, Nicole L. Mead, and Miranda R. Goode, Current Directions in Psychological Science (June 2008).
  
• "Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions," Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan, Marketing Science (May/June 2008).
• "Category Pricing with State Dependent Utility," Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi, and Maria Ana Vitorino, Marketing Science (May/June 2008).
• "Assessing the Consequences of a Channel Switch," Xinlei Chen, George John, and Om Narasimhan, Marketing Science (May/June 2008).
  
• "Making Choices Impairs Subsequent Self-Control: A Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative," Kathleen D. Vohs, Roy F. Baumeister, Brandon J. Schmeichel, Jean M. Twenge, Noelle M. Nelson*, and Dianne M. Tice, Journal of Personality and Social Psychology (May 2008).
  
• "Competitive Response to Radical Product Innovations," Khaled Aboulnasr, Om Narasimhan, Ed Blair, and Rajesh K. Chandy, Journal of Marketing (May 2008).
• "When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws," Mark E. Bergen, Daniel Levy, Sourav Ray, Paul H. Rubin, and Benjamin Zeliger, Journal of Law and Economics (May 2008).
• "Asymmetric Price Adjustment in the Small," Haipeng Chen, Daniel Levy, Sourav Ray, and Mark E. Bergen, Journal of Monetary Economics (May 2008).
• "Consumer Response to Brand Extensions: Construal Level as a Moderator of the Importance of Perceived Fit," Hakkyum Kim and Deborah Roedder John, Journal of Consumer Psychology (April 2008).
  
• "Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set," Joan Meyers-Levy and Kyeongheui Kim, Journal of Consumer Research (April 2008).
  
• "Reducing Satiation: The Role of Categorization Level," Joseph P. Redden, Journal of Consumer Research (February 2008).
• "The Value of Believing in Free Will: Encouraging a Belief in Determinism Increases Cheating," Kathleen D. Vohs and Jonathan W. Schooler, Psychological Science (January 2008).
• "The 'Freshman Fifteen' (the Freshman Five Actually): Predictors and Possible Explanations," Jill M. Holm-Denoma, Thomas E. Joiner Jr., Kathleen D. Vohs, and Todd F. Heatheron, Health Psychology (January 2008).
• "Is the Allure of Self-Esteem: A Mirage After All?" Joachim I. Krueger, Kathleen D. Vohs, and Roy F. Baumeister, American Psychologist (January 2008).
  

2007

• "Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (December 2007).
• "The Strength Model of Self-Control," Roy F. Baumeister, Kathleen D. Vohs, and Dianne M. Tice, Current Directions in Psychological Science (December 2007).
  
• "When Two and Two is Not Equal to Four: Errors in Processing Multiple Percentage Changes," Haipeng Chen and Akshay R. Rao, Journal of Consumer Research (October 2007).
  
• "The Fragility of Time: Time-Insensitivity and Valuation of the Near and Far Future," Jane E. J. Ebert** and Drazen Prelec, Management Science (September 2007).
• "International Educational Experience and Intercultural Competence," Julia Shaftel, Timothy Shaftel, and Rohini Alhuwalia, International Journal of Business & Economics (Fall 2007).
  
• "The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use," Joan Meyers-Levy and Rui Zhu, Journal of Consumer Research (August 2007).
  
• "Fairness and Channel Coordination," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Management Science (August 2007).
• "Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals," Vladas Griskevicius, Joshua M. Tybur, Jill M. Sundie, Robert B. Cialdini, Geoffrey F. Miller, and Douglas T. Kenrick, Journal of Personality and Social Psychology (July 2007).
• "Non-price Rigidity and Cost of Adjustment," Georg Muller, Mark E. Bergen, Shantanu Dutta, and Daniel Levy, Managerial and Decision Economics (July 2007).
  
• "Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects," Rui Zhu and Joan Meyers-Levy, Journal of Consumer Research (June 2007).
  
• "An Examination of Different Explanations for the Mere Exposure Effect," Xiang Fang, Surendra Singh, and Rohini Ahluwalia, Journal of Consumer Research (June 2007).
• "The Constructive, Destructive, and Reconstructive Power of Social Norms," P. Wesley Schultz, Jessica M. Nolan, Robert B. Cialdini, Noah J. Goldstein, and Vladas Griskevicius, Psychological Science (May 2007).
  
• "Cultural Differences in Brand Extension Evaluation: The Influence of Analytic vs. Holistic Thinking," Alokparna Basu Monga and Deborah Roedder John, Journal of Consumer Research (March 2007).
  
• "Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying," Kathleen D. Vohs and Ronald J. Faber, Journal of Consumer Research (March 2007).
  

2006

• "Brand Concept Maps: A Methodology for Identifying Brand Association Networks," Deborah Roedder John, Barbara Loken, Kyeongheui Kim, and Alokparna Basu-Monga, Journal of Marketing Research (November 2006).
  
• "Fading Optimism in Products: Temporal Changes in Expectations About Performance," Ashwani Monga and Michael J. Houston, Journal of Marketing Research (November 2006).
  
• "The Psychological Consequences of Money," Kathleen D. Vohs, Nicole L. Mead, and Miranda G. Goode, Science (November 2006).
• "They All Look the Same to Me (Unless They're Angry): From Out-group Homogeneity to Out-group Heterogeneity," Joshua M. Ackerman, Jenessa R. Shapiro, Steven L. Neuberg, Douglas T. Kenrick, D. Vaughn Becker, Vladas Griskevicius, Jon K. Maner, and Mark Schaller, Psychological Science (October 2006).
  
• "Absorptive Capacity in High Technology Markets: The Competitive Advantage of the Haves," Om Narasimhan, Shantanu Dutta, and Surendra Rajiv, Marketing Science (September 2006).
• "Using the Horizontal/Vertical Distinction to Advance Insights into Consumer Psychology," Joan Meyers-Levy, Journal of Consumer Psychology (September 2006).
• "Going Along Versus Going Alone: When Fundamental Motives Facilitate Strategic (Non)Conformity," Vladas Griskevicius, Noah J. Goldstein, Chad R. Mortensen, Robert B. Cialdini, and Douglas T. Kenrick, Journal of Personality and Social Psychology (August 2006).
  
• "From Invention to Innovation: Conversion Ability in Product Development," Rajesh K. Chandy, Brigitte Hopstaken, Om Narasimhan, and Jaideep Prabhu, Journal of Marketing Research (August 2006).
• "Peacocks, Picasso, and Parental Investment: The Effects of Romantic Motives on Creativity," Vladas Griskevicius, Robert B. Cialdini, and Douglas T. Kenrick, Journal of Personality and Social Psychology (July 2006).
• "Repeated Choosing Increases Susceptibility to Affective Product Features," Sabrina Bruyneedl, Siegfried Dewitte, Kathleen D. Vohs, and Luk Warlop, International Journal of Research in Marketing (June 2006).
  
• "Domain-Based Asymmetry in Expectations of the Future," Ashwani Monga and Akshay R. Rao, Organizational Behavior and Human Decision Processes (May 2006).
  
• "Asymmetric Wholesale Pricing: Theory and Evidence," Sourav Ray, Haipeng Chen, Mark E. Bergen, and Daniel Levy, Marketing Science (March-April 2006).
  
• "Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Association," Sharon Ng and Michael J. Houston, Journal of Consumer Research (March 2006).
  
• "How Does Enforcement Deter Gray Market Incidence?" Kersi Antia, Mark E. Bergen, Shantanu Dutta, and Robert Fisher, Journal of Marketing (January 2006).
• "Private Label Price Rigidity During Holiday Periods: The Role of Social Consumption," Georg Muller, Mark E. Bergen, Shantanu Dutta, and Daniel Levy, Applied Economics Letters (January 2006).
• "Private Label Price Rigidity During Holiday Periods: The Role of Social Consumption," Georg Muller, Mark E. Bergen, Shantanu Dutta, and Daniel Levy, Applied Economics Letters (January 2006).
• "Peacocks, Picasso, and Parental Investment: The Effects of Romantic Motives on Creativity," Vladas Griskevicius, Robert B. Cialdini, and Douglas T. Kenrick, Journal of Personality and Social Psychology (2006).
• "The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research," Sharon Shavitt, Ashok K. Lalwani, Jing Zhang, and Carlos J. Torelli, Journal of Consumer Psychology (2006).
• "Self-Regulatory Resources Power the Reflective System: Evidence from Five Domains," Kathleen D. Vohs, Journal of Consumer Psychology (2006).
• "Reflections on the Meaning and Structure of Horizontal/Vertical Distinction," Sharon Shavitt, Jing Zhang, Carlos J. Torelli, and Ashok K. Lalwani, Journal of Consumer Psychology (2006).
• "Individuality or Conformity? The Effect of Independent and Interdependent Self-Concepts on Public Judgments," Carlos J. Torelli, Journal of Consumer Psychology (2006).
• "Consumer Psychology: Categorization, Inferences, Affect, and Persuasion," Barbara Loken, Annual Review of Psychology, (2006).

2005

• "The Quality of Price as a Quality Cue," Akshay R. Rao, Journal of Marketing Research (November 2005).
• "Beyond the Hype of Frictionless Markets: Evidence of Heterogeneity in Price Rigidity on the Internet," Mark E. Bergen, Robert J. Kauffman, and Dongwon Lee, Journal of Management Information Systems (Fall 2005).
  
• "Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis," Mrinal Ghosh and George John, Journal of Marketing Research (August 2005).
  
• "Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions," Rui Zhu and Joan Meyers-Levy, Journal of Marketing Research (August 2005).
  
• "Cultural Differences in Consumer Impatience," Haipeng Chen, Sharon Ng, and Akshay R. Rao, Journal of Marketing Research (August 2005).
  
• "The Development of Self-Brand Connections in Children and Adolescents," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (June 2005).
  
• "Using Stylistic Properties of Ad Pictures to Communicate with Consumers," Laura Peracchio and Joan Meyers-Levy, Journal of Consumer Research (June 2005).
• "Self-Regulation and Self-Presentation: Regulatory Resource Depletion Impairs Impression Management and Effortful Self-presentation Depletes Regulatory Resources," Kathleen D. Vohs, Roy F. Baumeister, and Natalie J. Ciarocco, Journal of Personality and Social Psychology (April 2005).
• "The Effects of Instructional Frame on Female Adolescents' Evaluations of Larger Sized Female Models in Print Advertising," Barbara Loken and Joann Peck, Journal of Applied Social Psychology (April 2005).
  
• "Conceptualizing and Measuring Capabilities," Om Narasimhan, Shantanu Dutta, and Surendra Rajiv, Strategic Management Journal (March 2005).
  
• "Negativity in the Evaluation of Political Candidates," Rohini Ahluwalia and Jill Klein, Journal of Marketing (January 2005).

2004

• "Exploding the Self-Esteem Myth," Roy F. Baumeister, Jennifer D. Campbell, Joachim I. Krueger, and Kathleen D. Vohs, Scientific American Mind (December 2004).
• "Sexual Economics: Sex as Female Resource for Social Exchange in Heterosexual Interactions," Roy F. Baumeister and Kathleen D. Vohs, Personality and Social Psychology Review (November 2004).
• "Competing with Gray Markets," Kersi Antia, Mark E. Bergen, and Shantanu Dutta, Sloan Management Review (Fall 2004).
• "When Will Larger-Sized Female Models in Advertisements be Viewed Positively? The Moderating Effects of Instructional Frame, Gender, and Need for Cognition," Joann Peck and Barbara Loken, Psychology and Marketing (June 2004).
• "Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions," Rohini Alhuwalia and Robert E. Burnkrant, Journal of Consumer Research (June 2004).
• "Gossip as Cultural Learning," Roy F. Baumeister, Liqing Zhang, and Kathleen D. Vohs, Review of General Psychology (June 2004).
• "Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets," Mark E. Bergen, Mark Zbaracki, Mark Ritson, Shantanu Dutta, and Daniel Levy, Review of Economics and Statistics (May 2004).
• "Ego Threat Elicits Different Social Comparison Processes Among High and Low Self-esteem People: Implications for Interpersonal Perceptions," Kathleen D. Vohs and Todd F. Heatherton, Social Cognition (February 2004).
• "Exploring Message Framing Outcomes when Systematic, Heuristic, or Both Types of Processing Occur," Joan Meyers-Levy and Durairaj Maheswaran, Journal of Consumer Psychology (2004).

2003

• "Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing," Mark E. Bergen, Mark Ritson, Shantanu Dutta, Daniel Levy, and Mark Zbaracki, European Management Journal (December 2003).
• "The Effects of Self-esteem and Ego Threat on Interpersonal Appraisals of Men and Women: A Naturalistic Study," Kathleen D. Vohs and Todd F. Heatherton, Personality and Social Psychology Bulletin (November 2003).
• "Scanning Dynamic Competitive Landscapes: A Market-Based and Resource-Based Framework," Margaret A. Peteraf and Mark E. Bergen, Strategic Management Journal (October 2003).
• "Self-Regulation and the Extended Now: Controlling the Self Alters the Subjective Experience of Time," Kathleen D. Vohs and Brandon J. Schmeichel, Journal of Personality and Social Psychology (August 2003).
• "Pricing Process as a Capability: A Resource-Based Perspective," Shantanu Dutta, Mark Zbaracki, and Mark E. Bergen, Strategic Management Journal (July 2003).
• "Intellectual Performance and Ego Depletion: Role of the Self in Logical Reasoning and Other Information Processing," Brandon J. Schmeichel, Kathleen D. Vohs, and Roy F. Baumeister, Journal of Personality and Social Psychology (July 2003).
• "The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances," Akshay R. Rao and Humaira Mahi, Marketing Science (Spring 2003).
• "Information Processing Moderators of the Effectiveness of Trust Based Governance of Inter-Firm R&D Collaboration," Stephen J. Carson, Anoop Madhok, Rhot Varman, and George John, Organization Science (January/February 2003).
• "The Meaning of Brand Names to Children: A Developmental Investigation," Gwen Bachmann Achenreiner and Deborah Roedder John, Journal of Consumer Psychology (2003).

2002

• "The Collective Invention of Language to Access the Universe of Possible Ideas," Roy F. Baumeister and Kathleen D. Vohs, Behavioral and Brain Sciences (December 2002).
• "Price Flexibility in Channels of Distribution: Evidence from Scanner Data," Shantanu Dutta, Mark E. Bergen, and Daniel Levy, Journal of Economic Dynamics and Control (September 2002).
• "How Prevalent is the Negativity Effect in Consumer Environments?" Rohini Alhuwalia, Journal of Consumer Research (September 2002).
• "Competitor Identification and Competitor Analysis: A Broad-Based Managerial Approach," Mark E. Bergen and Margaret A. Peteraf, Managerial and Decision Economics (June-August 2002).
• "Cultural Paradoxes Relected in Brand Meaning: McDonald's in Shanghai China," Giana M. Eckhardt and Michael J. Houston, Journal of International Marketing (June 2002).
• "Close Encounters of Two Kinds: False Alarms and Dashed Hopes," Haipeng Chen and Akshay R. Rao, Marketing Science (Spring 2002).
• "Pricing as a Strategic Capability," Shantanu Dutta, Mark E. Bergen, Daniel Levy, Mark Ritson, and Mark Zbaracki, Sloan Management Review (Spring 2002).
• "Decisions and Revisions: The Affective Forecasting of Changeable Outcomes," Daniel T. Gilbert and Jane E. J. Ebert**, Journal of Personality and Social Psychology (April 2002).
• "Heterogeneity in Price Rigidity: Evidence from a Case Study Using Microlevel Data," Daniel Levy, Shantanu Dutta, and Mark E. Bergen, Journal of Money, Credit and Banking (February 2002).
• "Category Attitude Measures: Exemplars as Inputs," Barbara Loken, Christoper Joiner, and Joann Peck, Journal of Consumer Psychology (2002).

2001

• "Self-esteem and Threats to Self: Implications for Self-construals and Interpersonal Perceptions," Kathleen D. Vohs and Todd F. Heatherton, Journal of Personality and Social Psychology (December 2001).
• "Bad is Stronger Than Good," Roy F. Baumeister, Ellen Bratslavsky, Catrin Finkenauer, and Kathleen D. Vohs, Review of General Psychology (December 2001).
• "The Moderating Role of Commitment on the Spillover Effect of Marketing Communications," Rohini Alhuwalia, H. Rao Unnava, and Robert E. Burnkrant, Journal of Marketing Research (November 2001).
• "Is There a Gender Difference in Strength of Sex Drive? Theoretical Views, Conceptual Distinctions, and a Review of Relevant Evidence," Roy F. Baumeister, Kathleen R. Catanese, and Kathleen D. Vohs, Personality and Social Psychology Review (August 2001).
• "Low-Involvement Learning: Repetition and Coherence in Familiarity and Belief," Scott A. Hawkins, Stephen J. Hoch, and Joan Meyers-Levy, Journal of Consumer Psychology (2001).

2000

• "The Effect of Extensions on the Core Brand Evaluation: An Accessibility-Diagnosticity Perspective," Rohini Alhuwalia and Zeynep Gurhaf-Canli, Journal of Consumer Research (December 2000).
• "When Does Vertical Coordination Improve Industrial Purchasing Relationships?" Arnt Buvik and George John, Journal of Marketing (October 2000).
• "Examination of Psychological Processes Underlying Resistance to Persuasion," Rohini Alhuwalia, Journal of Consumer Research (September 2000).
• "Experimental Evidence for Agency Models of Salesforce Compensation," Mrinal Ghosh and George John, Marketing Science (Fall 2000).
• "Consumer Response to Negative Publicity: The Moderating Role of Commitement," Rohini Alhuwalia, Robert E. Burnkrant, and H. Rao Unnava, Journal of Marketing Research (May 2000).
• "Self-Regulatory Failure: A Resource-Depletion Approach," Kathleen D. Vohs and Todd F. Heatherton, Psychological Science (May 2000).
• "No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality," Amna Kirmani and Akshay R. Rao, Journal of Marketing (April 2000).
• "Interpersonal Evaluations Following Threats to Self: Role of Self-Esteem," Todd F. Heatheron and Kathleen D. Vohs, Journal of Personality and Social Psychology (April 2000).
• "How to Fight a Price War," Akshay R. Rao, Mark E. Bergen, and Scott Davis, Harvard Business Review (March/April 2000).
  

1999

• "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Deborah Roedder John, Journal of Consumer Research (December 1999).
• "Menu Costs, Posted Prices, and Multiproduct Retailers," Shantanu Dutta, Mark E. Bergen, Daniel Levy, and Robert Venable, Journal of Money, Credit and Banking (November 1999).
  
• "Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence," Shantanu Dutta, Jan B. Heide, and Mark E. Bergen, Journal of Marketing (October 1999).
  
• "Understanding Institutional Designs within Marketing Value Systems," Stephen J. Carson, Timothy M. Devinney, Grahame R. Dowling, and George John, Journal of Marketing (October 1999).
  
• "Marketing in Technology-Intensive Markets: Toward a Conceptual Framework," George John, Allen M. Weiss, Shantanu Dutta, Journal of Marketing (October 1999).
  
• "Governance Value Analysis and Marketing Strategy," Mrinal Ghosh and George John, Journal of Marketing (October 1999).
  
• "Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories," Joan Meyers-Levy and Prashant Malaviya, Journal of Marketing (October 1999).
  
• "Signaling Unobservable Product Quality through a Brand Ally," Akshay R. Rao, Lu Qu, and Robert W. Ruekert**, Journal of Marketing Research (May 1999).
• "Ad Repetition in a Cluttered Environment: The Influence of Type of Processing," Prashant Malaviya, Joan Meyers-Levy, and Brian Sternthal, Psychology & Marketing (March 1999).

1998

• "Exclusive Dealing and Business Efficiency: Evidence from Industry Practice," Jan B. Heide, Shantanu Dutta, and Mark E. Bergen, Journal of Law and Economics (October 1998).
• "Managing Gray Markets through Tolerance of Violations: A Transaction Cost Perspective," Mark E. Bergen, Jan Heide, and Shantanu Dutta, Managerial and Decision Economics (May 1998).
• "Price Adjustment at Multiproduct Retailer," Daniel Levy, Shantanu Dutta, Mark E. Bergen, and Robert Venable, Managerial and Decision Economics (March 1998).
• "The Negative Impact of Extensions: Can Flagship Products Be Diluted?" Deborah Roedder John, Barbara Loken, and Christopher Joiner, Journal of Marketing (January 1998).
  
• "The Effects of Brand Name Suggestiveness on Advertising Recall," Kevin Lane Keller, Susan E. Heckler, and Michael J. Houston, Journal of Marketing (January 1998).
• "The Inclusion Effect and Category-Based Induction," Christopher Joiner and Barbara Loken, Journal of Consumer Psychology (1998).
• "Toll-free Customer Service Telephone Lines: Are They Accessible for Spanish-Speaking Consumers?," Dennis E. Garrett, Carlos J. Torelli, and Amy Olson Gunderson, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, (1998).
  

1997

• "Consumer Learning by Analogy: A Model of Internal Knowledge Transfer," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (December 1997).
• "Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective," Laura A. Peracchio and Joan Meyers-Levy, Journal of Consumer Research (September 1997).
  
• "Understanding Cooperative Advertising Participation Rates in Conventional Channels," Mark E. Bergen and George John, Journal of Marketing Research (August 1997).
  
• "The Magnitude of Menu Costs: Direct Evidenc from Large U.S. Supermarket Chains," Daniel Levy, Mark E. Bergen, Shantanu Dutta, and Robert Venable, Quarterly Journal of Economics (August 1997).
  
• "The Emergence of Adaptive Decision Making in Children," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (June 1997).
• "Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources," Joan Meyers-Levy and Alice M. Tybout, Journal of Consumer Research (June 1997).
  
• "Quick Response in Manufacturer-Retailer Channels," Ananth Iyer and Mark E. Bergen, Management Science (April 1997).

1996

• "Causes and Consequences of Price Premiums," Akshay R. Rao and Kent B. Monroe, Journal of Business (October 1996).
• "Does a Single Response Category in a Scale Completely Capture a Response?," Madhubalan Viswanathan*, Mark E. Bergen, Shantanu Dutta, and Terry Childers, Psychology and Marketing (August 1996).
• "Moderators on the Impact of Self-Reference on Persuasion," Joan Meyers-Levy and Laura A. Peracchio, Journal of Consumer Research (March 1996).
• "Branded Variants: A Retail Perspective," Mark E. Bergen and Shantanu Dutta, Journal of Marketing Research (February 1996).

1995

• "Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes," Joan Meyers-Levy and Laura A. Peracchio, Journal of Consumer Research (September 1995).
• "Combining Lab Experiments with Industry Data in Transaction Cost Analysis: The Case of Competition as a Safeguard," Shantanu Dutta and George John, Journal of Law, Economics and Organization, (April 1995).
• "Understanding Dual Distribution: The Case of Reps and House Accounts," Shantanu Dutta, Mark E. Bergen, Jan Heide, and George John, Journal of Law, Economics, and Organization (April 1995).
• "Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (March 1995).
  
• "Variations in the Contractual Terms of Cooperative Advertising Contracts: An Empirical Investigation," Shantanu Dutta, Mark E. Bergen, George John, and Akshay R. Rao, Marketing Letters (January 1995).

1994

• "The Governance of Exclusive Territories When Retailers Can Bootleg," Shantanu Dutta, Mark E. Bergen, and George John, Marketing Science (Winter 1994).
• "Brand Alliances as Signals of Product Quality," Akshay R. Rao and Robert W. Ruekert**, Sloan Management Review (Fall 1994).
• "How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations," Laura A. Peracchio and Joan Meyers-Levy, Journal of Consumer Research (June 1994).
  
• "How Does the Congruity of Brand Names Affect Evaluations of Brand Name Extensions?," Joan Meyers-Levy, Therese A. Louie, and Mary T. Curren, Journal of Applied Psychology (February 1994).

1993

• "Goal-Oriented Experiences and the Development of Knowledge," Cynthia Huffman and Michael J. Houston, Journal of Consumer Research (September 1993).
• "A Two-Factor Explanation of Assimilation and Contrast Effects," Joan Meyers-Levy and Brian Sternthal, Journal of Marketing Research (August 1993).
  
• "Diluting Brand Beliefs: When do Brand Extensions Have a Negative Impact?" Barbara Loken and Deborah Roedder John, Journal of Marketing (July 1993).
• "Simulating a Multiproduct Barter Exchange Economy," Mark E. Berge and Daniel Levy, Economic Enquiry (April 2003).

1992

• "Price Premium Variations as a Consequence of Buyers' Lack of Information," Akshay R. Rao and Mark E. Bergen, Journal of Consumer Research (December 1992).
• "When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses," Joan Meyers-Levy and Durairaj Maheswaran, Journal of Consumer Research (December 1992).
• "Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations," Joan Meyers-Levy and Laura A. Peracchio,
  Journal of Marketing Research (November 1992).
• "The Influence of Familial and Peer-based Reference Groups on Consumer Decisions," Terry L. Childers and Akshay R. Rao, Journal of Consumer Research (September 1992).
  
• "The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined," Akshay R. Rao and Wanda A. Seiben, Journal of Consumer Research (September 1992).
• "Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories," Mark E. Bergen, Shantanu Dutta, and Orville C. Walker, Journal of Marketing (July 1992).
  
• "Age Differences in Children's Choice Behavior: The Impact of Available Alternatives," Deborah Roedder John and Ramesh Lakshmi-Ratan, Journal of Marketing Research (May 1992).
  
• "Do Norms Matter in Marketing Relationships?" George John and Jan B. Heide, Journal of Marketing (April 1992).

1991

• "Elaborating on Elaboration: The Distinction Between Relational and Item-Specific Elaboration," Joan Meyers-Levy, Journal of Consumer Research (December 1991).
• "Exploring Differences in Males' and Females' Processing Strategies," Joan Meyers-Levy and Durairaj Maheswaran, Journal of Consumer Research (June 1991).
• "Gender Differences in the Use of Message Cues and Judgments," Joan Meyers-Levy and Brian Sternthal, Journal of Marketing Research (February 1991).
• "A Process-Tracing Study of Brand Extension Evaluation," David M. Boush and Barbara Loken, Journal of Marketing Research (February 1991).
• "A Comparison of Self-Help Approaches to Smoking Cessation," Harry A. Lando, Phyllis L. Pirie, Paul G. McGovern, Terry F. Pechacek, Janet Swim, and Barbara Loken, Addictive Behaviors (1991).

1990

• "Performance Outcomes of Purchasing Arrangements on Industrial Buyer-Vendor Relationships," George John, Thomas G. Noordeweir, and John R. Nevin, Journal of Marketing (October 1990).
  
• "Alternative Approaches to Understanding the Determinants of Typicality," Barbara Loken and James Ward, Journal of Consumer Research (September 1990).
  
• "The Influence of Message Framing and Issue Involvement," Durairaj Maheswaran and Joan Meyers-Levy, Journal of Marketing Research (August 1990).
  
• "Unbundling of Industrial Systems," George John, Lynn O. Wilson, and Allen M. Weiss, Journal of Marketing Research (May 1990).
• "Community Impact of a Localized Smoking Cessation Contest," Harry A. Lando, Barbara Loken, Beth Howard-Pitney, and Terry Pechacek, American Journal of Public Health (May 1990).
• "Age Differences in Product Categorization," Deborah Roedder John and Mita Sujan, Journal of Consumer Research (March 1990).
  
• "Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships," Jan B. Heide and George John, Journal of Marketing Research (February 1990).

1989

• "The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory," Joan Meyers-Levy, Journal of Consumer Research (September 1989).
• "Analyzing Ethical Decision Making in Marketing," Alan J. Dubinsky and Barbara Loken, Journal of Business Research (September 1989).
  
• "The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review," Akshay R. Rao and Kent B. Monroe, Journal of Marketing Research (August 1989).
  
• "Priming Effects on Product Judgments: A Hemispheric Interpretation," Joan Meyers-Levy, Journal of Consumer Research (June 1989).
• "Schema Congruity as a basis for product evaluation," Joan Meyers-Levy and Alice M. Tybout, Journal of Consumer Research (June 1989).
  
• "Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis," Siew Meng Leong, Paul S. Busch, and Deborah Roedder John, Journal of Marketing Research (May 1989).
  
• "Sales Compensation: An Empirical Investigation of Factors Related to the Use of Salary Versus Incentive Compensation," George John and Barton A. Weitz, Journal of Marketing Research (February 1989).

1988

• "Covariation Assessment in Rank Order Data," James R. Bettman, Elizabeth H. Creyer, Deborah Roedder John, and Carol A. Scott, Journal of Behavioral Decision Making (October/December 1988).
• "Forward Integration into Distribution: An Emperical Test of Transaction Cost Analysis," George John and Barton A. Weitz, Journal of Law, Economics and Organization (Fall 1988).
• "The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Akshay R. Rao and Kent B. Monroe, Journal of Consumer Research (September 1988).
• "Effectiveness of Cigarette Advertisements on Women: An Experimental Study," Barbara Loken and Beth Howard-Pitney, Journal of Applied Psychology (August 1988).
• "The Influence of Sex Roles on Judgment," Joan Meyers-Levy, Journal of Consumer Research (March 1988).
  
• "The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels," George John and Jan B. Heide, Journal of Marketing (January 1988).

1987

• "Picture-Word Consistency and the Elaborative Processing of Advertisements," Michael J. Houston, Terry L. Childers, and Susan E. Heckler, Journal of Marketing Research (November 1987).
• "An Organizational Coordination Model of Sales Compensation: Theoretical Analysis and Empirical Test," George John, Allen M. Weiss and Barton Weitz, Journal of Law, Economics and Organization (September 1987).
• "Using Direct Mail to Bridge 'Knowledge Gaps' in Health Communications," John R. Finnegan Jr., Barbara Loken, and Beth Howard-Pitney, Journal of Direct Marketing (Summer 1987).
• "Encoding and Media Effects on Consumer Learning Deficiencies in the Elderly," Catherine A. Cole and Michael J. Houston, Journal of Marketing Research (February 1987).
• "The Use of 0-10 Scales in Telephone Surveys," Barbara Loken, Phyllis Pirie, Karen Virnig, Ronald L. Hinkle, and Charles T. Salmon, International Journal of Market Research (1987).

1986

• "Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers," Deborah Roedder John and Cathy A. Cole, Journal of Consumer Research (December 1986).
  
• "Covariation Assessment by Consumers," James R. Bettman, Deborah Roedder John, and Carol A. Scott, Journal of Consumer Research (December 1986).
• "Memory for the Visual and Verbal Components of Print Advertisements," Terry L. Childers, Susan E. Heckler, and Michael J. Houston, Psychology and Marketing (Fall 1986).
• "Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns," Deborah Roedder John, Carol A. Scott, and James R. Bettman, Journal of Consumer Research (June 1986).
  
• "The Development of Consumer Knowledge in Children: A Cognitive Structure Approach," Deborah Roedder John and John C. Whitney, Jr., Journal of Consumer Research (March 1986).
• "The Effects of Verbal and Visual Components of Retail Communications," Meryl P. Gardner and Michael J. Houston, Journal of Retailing (Spring 1986).
• "Consumer 'Confusion' of Origin and Brand Similarity Perceptions," Barbara Loken, Ivan Ross, and Ronald L. Hinkle, Journal of Public Policy and Marketing (1986).

1985

• "Direct Mail in a Cardiovascular Health Campaign: Use and Effectiveness," Charles T. Salmon, Barbara Loken, and John Finnegan, Jr., Evaluation & the Health Professions (December 1985).
• "The Organization of Marketing Activities: A Contingency Theory of Structure and Performance," Robert W. Ruekert**, Orville C. Walker, Jr., and Kenneth J. Roering, Journal of Marketing (Winter 1985).
  
• "The Relationship Between Information Recall and Reported Attitudes: Some Exploratory Analyses," Barbara Loken and Ronald Hoverstad, Journal of Consumer Research (September 1985).
  
• "Measurement of Individual Differences in Visual Versus Verbal Information Processing," Terry L. Childers, Michael J. Houston, and Susan E. Heckler, Journal of Consumer Research (September 1985).
• "A Psychometric Assessment of Measures of Scripts in Consumer Memory," Ruth Ann Smith and Michael J. Houston, Journal of Consumer Research (September 1985).

1984

• "Conditions for a Picture Superiority Effect on Consumer Memory," Terry L. Childers and Michael J. Houston, Journal of Consumer Research (September 1984).
• "An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel," George John, Journal of Marketing Research (August 1984).
• "Organizational Structure Effects on the Credibility and Utilization of Marketing Plans," George John and John Martin, Journal of Marketing Research (May 1984).
  
• "Attitude Processing Strategies," Barbara Loken, Journal of Experimental Social Psychology (May 1984).

1983

• "Attitude-Behavior Consistency in Children's Responses to Television Advertising," Deborah L. Roedder, Brian Sternthal, and Bobby J. Calder, Journal of Marketing Research (November 1983).
  
• "The Effects of Reporting Beliefs in Syllogistically-Related Propositions on the Recognition of Unmentioned Propositions," Barbara Loken and Robert S. Wyer, Journal of Personality and Social Psychology (August 1983).

1982

• "The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels," George John and T. Reve, Journal of Marketing Research (November 1982).
• "Heavy Smokers', Light Smokers', and Sonsmokers' Beliefs About Cigarette Smoking," Barbara Loken, Journal of Applied Psychology (October 1982).

1981

• "Age Differences in Children's Responses to Television Advertising: An Information Processing Approach," Deborah L. Roedder, Journal of Consumer Research (September 1981).