Carlson School of Management

Brand Enterprise

The Carlson Brand Enterprise (CBE) is a one-of-a-kind consultancy where leading MBA students work with senior management at top companies to solve marketing and business challenges. Unlike most project-based student consultancies, the Carlson Brand Enterprise operates as a professional services firm, serving multiple clients and providing high-level, strategic services.

The Carlson Brand Enterprise is not simply another classroom; it's a place of business. This is where you will apply the knowledge you're accumulating in the classroom. It's where you will get the kind of hands-on experience you'd normally need a job to acquire-the kind that really matters. And it's where you will receive first-hand experience with all of the strategic and analytical components of brand and marketing strategy consulting.

  • Learn core methodologies and frameworks used by professionals to analyze complex challenges
  • Access the latest theories and best practices for marketing and brand development
  • Use yours skills to help real customers get the results they need
  • Work with a professional director who manages the Brand Enterprise
  • Interact with a wealth of other professionals
  • Be part of an exceptional team that will fully analyze and understand marketing strategy and how brand assets can be identified, leveraged, and managed to create the most value for an organization

Student consultants apply their theoretical knowledge through the insights of a team of academics and practitioners with significant experience in the marketing industry. The Brand Enterprise offers students access to the latest theories and practices from marketing and the chance to enhance their career with real-world knowledge and experience.

What companies have recruited Brand students?

A career investment

The Carlson School Enterprises offer an opportunity to build your resume and to develop a unique, differentiating career portfolio. Brand Enterprise graduates get an MBA while gaining the experience of working in a professional services firm environment. And many student consultants use the Brand Enterprise to make the career transition into the marketing field from another discipline.

Networking

The Enterprise also offers networking opportunities throughout the program. In addition to the advantages of working with senior corporate management on marketing and business challenges, the Brand Enterprise's Executive Advisory Board of top executives serve as mentors and advocates for student consultants. In most cases, student consultants are connected with internships and jobs directly through the resources of the Brand Enterprise.

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"The Brand Enterprise experience allowed me to hit the ground running at my job.

From project management experience to frameworks in marketing and strategy, I constantly reference projects and skills learned from the Brand Enterprise. It gave me the skills to approach complex situations, uncover the key issues, and then find the most effective solutions. It also helped me understand how to build a case that influences others to accept the solutions offered."

Sarah Shanley Hope, MBA '07, Corporate Brand Management, Cargill .

 

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