Marketing

Research in Marketing

Marketing and brand management research at the Carlson School focuses around issues at the intersection of managerial and behavioral marketing phenomena. Topics include inter-organizational relationships, market structure analysis, product development and management, the role of price, brand equity, managerial and public policy implications of consumer behavior, and consumer information processing.

Research by Carlson School consumer marketing expert Kathleen Vohs suggests that a fuller understanding of self-esteem can help us better understand consumers and manage our employees. MORE>>

VOHS BIO
JOURNAL ARTICLE

The Institute for Research in Marketing at the Carlson School of Management leverages the expertise of the Carlson School’s world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing.