It really is quite simple: strong brand recognition will stand at the heart of all successful 21st century business ventures. Organizations need to create, strengthen, and protect the brands with which they go to market. And although we all understand that brand management is a crucial part of our jobs as marketers, do we all know enough about strategic branding to be able to complete these initiatives successfully?

The purpose of Executive Education's Strategic Branding program is to provide you with a complete theoretical and practical knowledge of current branding issues. The program will actively explore the major issues and challenges associated with building brands, leveraging brands, and protecting brands. It will feature branding thought leaders from the Carlson School of Management and organizations such as 3M, Fallon Worldwide, and Mayo Clinic.

• Identify strategies for building strong brands.
• Understand current techniques for measuring brand equity.
• Explore opportunities to profitably leverage existing brands.
• Understand how to protect brands from dilution.
• Develop strategies for infusing a brand orientation into your organization.

Managers and executives who are responsible for creating, developing, strengthening, and protecting their organization's brand.

This program features members of the renowned Carlson faculty and branding experts from the business world.

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• How do I build a strong brand?
• What kinds of communication should I use in branding?
• How can I measure brand equity?
• What are the most successful strategies for leveraging brands?
• When are brand extensions effective?
• When should I pursue a brand alliance?
• How can I avoid diluting my brands?
• How can I design and manage a brand portfolio?
• Are there ways to gain channel acceptance for my brands?
• How do I develop a brand focus in my organization?

$3,000

Quantity Discount
A discount of 15% will apply to registrations of three (3) or more people from the same company registering as a group for the same specific program. Please note that this offer is contingent upon all registrants enrolling in the same program having the same start date. Program cancellations and program transfers affecting the minimum number of people enrolled in the program for which the discount applied will void the discount.

 
Cancellation / Transfer Policy