Strategic Marketing


September 28–30, 2010
Request Information / Register


Overview


Success in today’s complex marketplace is critically dependent on accurately aligning an organization’s capabilities with the market’s demands. Consequently, identifying market opportunities, establishing market priorities, enhancing customer value, developing an effective market-based strategy for multiple markets, and increasing the value of brands are topics of upmost importance for experienced managers with significant marketing responsibilities.

 

The Strategic Marketing program explores the most current developments in these areas from both the research and practice perspectives. The program is designed to enhance the ability of experienced managers to develop and implement strategies that strengthen customer value, accelerate company growth, and enhance shareholder value.


Objectives
  • Develop growth strategies that leverage existing business and create new business opportunities
  • Understand how to focus on strategic target markets that provide sustainable and profitable growth
  • Gain insights into developing and implementing innovative market strategy and the metrics to thoughtfully track results
  • Energize the marketing function to succeed in a diverse global marketplace
  • Learn about the most current conceptual and analytical developments in marketing that are essential to meeting the expectations of challenging markets

Who should attend

 

This program is designed for experienced managers with significant marketing responsibilities. Typical titles include: general manager, vice president of marketing, marketing director or manager, and product or brand manager. Top executives (whose responsibilities include, but are not limited to, marketing) and other senior managers who work closely with marketing are also encouraged to attend.

Key Topics
  • Identify strategic marketing priorities to accelerate profitable growth
  • Create, capture and sustain customer value and loyalty
  • Build a market focus in growth and mature markets
  • Indentify sources of competitive advantage
  • Enhance channel performance
  • Manage brand equity strategically
  • Ensure effective marketing communications
  • Develop effective pricing strategies
  • Understand the evolving role of the chief marketing officer

Tuition

$3,500


Quantity Discount
A discount of 15% will apply to registrations of three (3) or more people from the same company registering as a group for the same specific program. Please note that this offer is contingent upon all registrants enrolling in the same program having the same start date. Program cancellations and program transfers affecting the minimum number of people enrolled in the program for which the discount applied will void the discount.

 
Cancellation / Transfer Policy


Location
Executive Education
Carlson School of Management
University of Minnesota