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Brands like Coke, Campbell's, Kodak, and Nike are all considered American icons, but what does it mean to be iconic? Are all icons created equal? New research by Assistant Professor Carlos Torelli examines this question.
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Associate Professor Rohini Ahluwalia explores consumer attachment style as a predictor of the impact of a brand's personality in the marketplace in her April 2009 Journal of Consumer Research article.
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In the Institute's Winter 2009 newsletter, Bob Ruekert, associate dean of undergraduate programs and professor of marketing, talks about the American economy's changing brand-scape.
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Out Now: Voters as Consumers Rao Sidebar April 09
The timing of marketing messages and the world of politics come together in Professor Akshay Rao's April 2009 article published in the Journal of Consumer Research.

Marketing Excellence Begins Here.

The Institute for Research in Marketing at the Carlson School of Management leverages the expertise of the Carlson School’s world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing.

Through outreach initiatives that include regular conferences and a web portal, the Institute provides a forum for dialogue among marketing scholars, industry practitioners, policymakers and students.

Same old, same old? Assistant Professor Joseph Redden's new research, forthcoming in the Journal of Consumer Research, shows that variety amnesia is a precursor to consumer satiation - and that it can be cured.

PRESS RELEASE
JOSEPH REDDEN
VARIETY AMNESIA PAPER

Assistant Professor Vladas Griskevicius has three words to explain why people may be evolutionarily inclined to make a mountain out of a molehill: aggression, status, and sex. His May 2009 paper, "Aggress to Impress: Hostility as an Evolved Context-Dependent Strategy," is out now in the Journal of Personality and Social Psychology.

PRESS RELEASE
VLADAS GRISKEVICIUS
AGGRESS TO IMPRESS PAPER

From 2008-present, 37 research papers authored by Carlson School Marketing Faculty were accepted for publication in leading marketing journals – a concentration of research excellence nearly unheard of in academia.

RECENT RESEARCH
FACULTY EXPERTISE
NEWSLETTER: MARKETING MATTERS