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Evidence to Advance: Industry-Academic Partnerships
Companies that join as industry partners will help shape SOBACO's research agenda and gain special insight into all work being performed.
High-caliber Research to Pinpoint, Prove and Predict
SOBACO combines the University's history of work in social computing with some of today's foremost faculty experts to study the hyper-connected, data-rich world.
Joseph Konstan Named Co-Academic Director
Professor Joseph Konstan has been named co-academic director of the Social Media and Business Analytics Collaborative.
Social media and Big Data analytics are impacting consumers, firms, industries and societies in fundamental, often dramatic, ways. The Social Media and Business Analytics Collaborative (SOBACO) brings University faculty and industry leaders together to research the effects of, and causes behind, these phenomena.